If you’re moving your website from one domain to another, one of the biggest concerns is SEO loss. Done wrong, you can lose years of rankings, backlinks, and traffic. But if you set up 301 redirects properly, Google will understand the move and transfer most of your SEO value.
In this guide, we’ll show you the best way to redirect your old website (exponent.com.bd) to your new one (exponentnrg.com) without losing SEO.
✅ Why Proper Redirection Is Important
When you move your site:
- Your old URLs may become broken links.
- Google might treat your new domain as a completely different site.
- You risk losing your backlinks and authority.
To avoid this, a 301 redirect tells search engines:
👉 “The old page has permanently moved to this new location.”
This ensures that your SEO power, backlinks, and traffic safely transfer to your new domain.
🔑 What is a 301 Redirect?
A 301 redirect is an HTTP status code that indicates a permanent move of a webpage from one URL to another.
- It passes 90–99% of SEO value to the new domain.
- It’s the best method recommended by Google for domain migration.
✅ Why Use 301 Redirects?
- Preserves SEO Value → Google passes most link equity (ranking power) to the new domain.
- User Experience → Visitors automatically reach the right domain.
- Backlinks Saved → All old links keep working, pointing users to the new site.
- Long-Term Solution → Permanent redirection, safe for indexing.
🔧 Step 1: Point Old Domain to New Domain
First, ensure your new domain (exponentnrg.com) is live and ready.
Then, connect your old domain (exponent.com.bd) to the same server or hosting where you can control .htaccess (if Apache), nginx.conf (if Nginx), or use your host’s redirect tools.
🔧 Step 2: Redirect All Old URLs to the New Ones
Option 1: Using .htaccess (Apache servers)
If your site is hosted on Apache, add this code inside your .htaccess file:
RewriteEngine On
# Redirect the homepage
RewriteCond %{HTTP_HOST} ^(www\.)?exponent\.com\.bd$ [NC]
RewriteRule ^$ https://exponentnrg.com/ [L,R=301]
# Redirect all other pages to the new domain, keeping the same path
RewriteCond %{HTTP_HOST} ^(www\.)?exponent\.com\.bd$ [NC]
RewriteRule ^(.*)$ https://exponentnrg.com/$1 [L,R=301]
⚠️ Important:
- Place this at the very top of
.htaccess(before WordPress or other rewrite rules). - After adding, clear your browser cache and test with a tool like httpstatus.io to confirm
301redirection.
Option 2: Using Nginx
If you’re on Nginx, add this code in your config:
server {
server_name exponent.com.bd www.exponent.com.bd;
return 301 https://exponentnrg.com$request_uri;
}
👉 Same effect: all old URLs go to their matching new ones.
Option 3: Using WordPress Plugins (Easy for Non-Developers)
If you don’t want to edit server files, install a plugin like:
- Redirection
- All 301 Redirects
- Yoast SEO Premium (Redirects feature)
Set a rule to redirect exponent.com.bd/* → exponentnrg.com/*.
🔧 Step 3: Update Google & Search Engines
- Go to Google Search Console → Add
https://exponentnrg.com/as a new property. - Use the Change of Address Tool to notify Google of the domain migration.
- Update your sitemap.xml and submit it for the new domain.
- Update robots.txt if necessary.
🔧 Step 4: Update Everywhere
- Social media profiles, business listings, email signatures.
- Backlinks you control (guest posts, partner sites, directories).
- Internal links on your new website.
🚀 Final Result
Once the redirection is set up:
http://exponent.com.bd/→https://exponentnrg.com/http://exponent.com.bd/page-name→https://exponentnrg.com/page-name
👉 SEO value is preserved, visitors are redirected smoothly, and Google will recognize exponentnrg.com as your official domain.
⚡ Pro Tips To Avoid SEO Loss
- Use 301 (permanent) redirects, not 302 (temporary).
- Keep the same URL structure (e.g.,
/blog/my-article→/blog/my-article). - Don’t forget to update your sitemap.xml and submit it again.
- Reach out to sites that link to your old domain and ask them to update backlinks.
🎯 Final Thoughts
Redirecting your old website to a new domain doesn’t have to be stressful. By using a 301 redirection, keeping your URL structure intact, and notifying Google properly, you can smoothly transition without losing SEO rankings or traffic.
👉 If you’re planning a domain migration, follow these steps carefully — and your new website will continue to grow without losing its hard-earned SEO authority.
If you need professional help with migration and SEO optimization, our team at EncodeByte is here to guide you. 🚀
